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Heetch App Development Case Study
Heetch app development is a strong example of how a ride-hailing platform needs rider apps, driver apps, real-time GPS tracking, cash payments, fare logic, admin controls, and scalable backend systems.
Users
6M+
Countries
9
The Scope
Project Overview
M TECHUB LLC handled product strategy, UI/UX design, mobile app development, QA, and launch planning for this Heetch app development case study, covering rider apps, driver apps, GPS tracking, cash payments, fare logic, and backend systems.
Project Details
Industry
Transportation
Platform
iOS, Android
Timeline
1 Year+
Team Size
8 Specialist
Location
Barcelona, Spain
Tech Stack
React Native, Node.js, PostgreSQL
The Challenge
Heetch app development requires solving complex transportation problems across rider booking, driver availability, fare logic, cash payments, GPS tracking, regulatory needs, and performance. The platform must support fast ride requests, smooth driver communication, local payment behavior, and reliable backend systems.
Cash-Dominant Markets
Full cash payment support across African economies.
Set-Your-Own-Price
Unique mechanism letting riders propose fares.
Multi-Regulatory Compliance
Navigating VTC, LVC, taxi, and moto-taxi licensing frameworks across 9 countries on 2 continents.
Lowest Driver Commission
Structuring fair driver remuneration with the lowest commission rates while keeping rider fares competitive.
Real-Time GPS at Scale
For mapping and real-time location features, ride-hailing platforms can use Google Maps Platform.
Multi-Currency Payments
For card payments and checkout flows, transportation apps can use Stripe Payments.
Multi-Service Architecture
Building a unified platform supporting VTC, standard taxi, and moto-taxi services within a single app experience.
Driver & Rider Retention
Designing a loyalty programme and referral system that drives 38% higher rider retention in competitive urban markets.
Our Solution
M TECHUB LLC structured this Heetch app development case study around a complete ride-hailing solution with rider apps, driver apps, real-time GPS tracking, payment flows, admin controls, backend APIs, and scalable transportation platform architecture.
01
Two-Tap Booking
02
Cash & Card Payments
03
Set Your Price
04
Loyalty Programme
05
Real-Time Tracking
06
Multi-Service Support
07
Multi-Currency Payments
08
Regulatory Compliance Engine
Key Features We Built
Engineered for performance, built for real-world impact across 9 countries.
1
Two-Tap Booking
Upfront fare display with instant driver selection riders booked in under 60 seconds.
2
Cash & Card Payments
For card payments and checkout flows, transportation apps can use Stripe Payments.
3
Set Your Price
Riders propose their own fare a globally unique mechanic that increases booking conversion rates.
4
Loyalty Programme
Weekly promos, referral rewards, and retention mechanics designed to improve rider engagement and repeat bookings.
5
Real-Time GPS Tracking
For mapping and real-time location features, ride-hailing platforms can use Google Maps Platform.
6
Multi-Service Platform
VTC, standard taxi, and moto-taxi all supported within a single, unified app experience.
7
Multi-Currency Engine
Seamless local currency handling and payment processing across every operating country
8
Driver Commission System
Lowest commission rates in the market keeping drivers fairly paid and fares below competitors.
User Experience Design
The design focused on clarity, trust, and engagement across two very different markets. Every screen was built with user confidence in mind balancing the simplicity needed for first-time smartphone users in Africa with the polished, fast UX expected in European cities. Clean visual hierarchy and platform-appropriate design patterns ensured a seamless experience for all 6 million users.
- Clean, modern interface optimized for user confidence in both African and European markets
- Intuitive navigation with minimal learning curve for first-time ride-hailing users
- Mobile-first experience with responsive layouts for a wide range of Android and iOS devices
- Accessible design following platform guidelines for inclusive, cross-market usability
Technical Architecture
Built with a scalable structure that separates concerns and ensures maximum uptime, security, and performance across all 9 countries.
Mobile App
Backend API
Database
Payment Gateway
Our Development Process
1
Discovery & Planning
Understanding Heetch’s vision, target markets, regulatory constraints, and user needs across Africa and Europe.
2
UI/UX Design
Designing intuitive, market-appropriate interfaces for both African and European rider and driver experiences.
3
Mobile App Dev
React Native development for iOS and Android with full cash/card payment and set-your-own-price mechanics
4
Backend Engineering
Scalable Node.js APIs, PostgreSQL database, real-time GPS engine, and multi-currency payment logic.
5
Testing & QA
Rigorous cross-device, cross-country testing covering payment flows, GPS accuracy, and regulatory compliance.
Project Outcome
- 6 million+ active users across 9 countries
- Lowest driver commission rates in the market
- Set-your-own-price model a globally unique innovation
- Full cash payment support across all African markets
- Under 60-second driver matching for every booking
- 38% higher rider retention driven by loyalty programme
- VTC, taxi & moto-taxi all supported in one unified app
- 9 regulatory frameworks successfully navigated at launch
Impact Highlights
12
Weeks Timeline
30+
App Screens
8+
Core Modules
Both
iOS + Android
1
Admin Panel
100%
Secure APIs
Want to Build a Ride-Hailing or Transportation App?
M TECHUB LLC can help you plan, design, develop, and launch a ride-hailing or transportation platform from MVP to scalable product release.